A YOUNG BRAND with potential

This is a story about what happens when a hotel breaks open outdated patterns and remembers what you as a guest really want. A hotel that supports life. Life as it is today. Life as you live it today.

We believe a good hotel is the epitome of an act of love: the passion to lovingly care for another human being with all of the heart. A hotel we love will not forget that we also need some mental and spiritual stimulation.

Innovation is our passion. But we believe that innovation must also draw from the past, bringing to perfection the good things, leaving behind what may be done without.

We believe a good hotel gains its appeal from its character. A hotel we love will give us a sense of security. From clean freshness to a refreshing smile.


DORMERO meets people and their ideas. Each time individually and in a different way.

This is why we do not primarily define ourselves through stars, as in a roughly 4 – 5 star, bleisure, and chaintique hotel! A magnificent, affordable hotel featuring state-of-the-art technology, clear designs and sophisticated details which support lifestyle, stimulate the imagination and offer the guest the biggest possible flexibility and at the same time also more variety.

We break open outdated patterns and remember what our guests really want. With a young team, flat hierarchies and an unconventional, cosmopolitan working atmosphere.

In doing so, we are pursuing ambitious targets: to build up some 20 DORMERO Hotels in Germany.


We believe that an unusual hotel should bring to perfection what is essential in order to create personal free spaces for imagination: a fantastic bed, free movies, free minibar and free Internet, professional workout devices and an invigorating breakfast. Easy check-in and quick check-out. Flexible and sprightly members of staff. The sophisticated bar. The straightforward restaurant.


Self-confident | Friendly and with a sense of humor | Authentic | Innovative | Approachable and open-minded | Dynamic | Passionate

More about us:

Fancy facts | DORMERO pet stories | Mission, statement & team | Story about the red shoes |  Management trainee programme | Development

Our slogan: Stay fancy.