DORMERO Hotel Roth
Relaunch with family tradition – Wöhrl opens DORMERO Hotel in Roth
Where it all began
At the start of 2019, DORMERO will open a new hotel in picturesque Roth on the northern edge of the Frankish Lake District, which will be the chain’s 5th hotel in Bavaria. The location is of great emotional significance for the Wöhrl family, as husband and wife entrepreneurs Berta and Rudolf Wöhrl opened their first hotel in Roth’s main street in the post-war period. Their first clothing store was established in 1933, which was then run under the name Modehaus Wöhrl from 1949, becoming a market leader in the German fashion industry. Thus, the modern DORMERO hotel chain is once again continuing a great tradition. “It was a real honour for us to inject new life into the place where my grandparents made a fresh start, and where my father spent his childhood,” says Dr. Marcus Maximilian Wöhrl, DBA.
Entrepreneurial spirit and a matter of the heart
“Unfortunately, Roth has lost its importance as a shopping city, and we are grateful that following the closure of the WÖHRL Hotel, the city, its inhabitants and its companies have, from the very beginning, supported us with the idea of establishing a hotel here with my son,” says Hans Rudolf Wöhrl. Following its redesign, the future hotel will boast 68 rooms and 5 function rooms. “It will be the most modern conference hotel in the Nürnberg region,” reports Manuela Halm (COO).
With a wellness and fitness area, as well as a modern restaurant and bar, it meets all the standards for a future 4-star superior DORMERO Hotel. “The spacious fitness and wellness area will offer the perfect place for triathletes to prepare for the annual DATEV Challenge and the Rothsee Triathlon,” says Halm.
The property is let by TETRIS Grundbesitz GmbH & Co. KG, with Hans Rudolf Wöhrl on the Supervisory Board.prepare for the annual DATEV Challenge and the Rothsee Triathlon,” says Halm.